Client Spotlight: Amy Cooke – Specialist Sports Movement Coach & Master Pilates Practitioner

Pilates Brand Shoot: A Pilates & Movement Coach’s Journey to a Confident Online Presence

Client: Amy Cooke, Specialist Sports Movement Coach & Master Pilates Practitioner, Stroud.

Website: amycookemovement.com

The shoot: Branding Mini Session

 

A collage of 3 images show a dark haired female resting between Pilates sessions during her brand shoot.

The Brief

Before Amy and I began working together on her Pilates brand shoot, she felt that her brand identity wasn’t being clearly communicated through her social media or website. While her clients were benefiting from her expertise as a Specialist Sports Movement Coach and Master Pilates Practitioner, her online presence didn’t reflect the quality and professionalism of her work. This made it difficult for her to maintain brand consistency and attract the right clients.

Amy was frustrated by how her marketing appeared disjointed and unprofessional, especially in comparison to the high-level results she was delivering to her clients. She knew that her website and social media should be a reflection of her brand’s values and quality, but the visual aspect of her branding was holding her back from making the kind of impact she wanted.

She needed welcoming, professional imagery that gave the impression of the kind of service she offers in order to attract the right kind of clients.

Bringing the vision to life

Amy came to me with a clear vision of what she wanted: to elevate her brand and ensure her marketing spoke directly to her ideal clients. She needed visuals that captured the essence of her business—professional, warm, and aligned with the movement and wellness ethos she upholds. Her goal was to target customers who resonated with her approach and create an online presence that mirrored the success she was seeing with her clients.

She was determined to move away from the inconsistency and lack of cohesion she had been struggling with and present her brand in a way that stood out in a competitive marketplace. For Amy, having a polished and professional visual identity wasn’t just a ‘nice to have’—it was an essential part of growing her business and attracting aligned clients.

She needed a mix of pilates ‘action’ shots as well as images that speak more broadly of women’s wellness.

During her Pilates brand shoot, a female movement coach write notes, drinks tea and rests between Pilates poses.

Testimonial

“Any shoot with Emma is absolutely lovely. She has such an eye for what makes a beautiful photograph and how to put you at ease. Her gentle approach and genuinely lovely nature combined with taste, professionalism, understanding of branding and gorgeous use of light in her photos makes it an end to end great experience.” – Amy Cooke, Stroud.

 

Practicalities on the Day

Amy invested in two branding mini sessions to refresh her brand visuals. Prior to each shoot, I took the time to get to know her brand’s core values and what she wanted to communicate. We worked together to create a visual story that would truly reflect her expertise and the energy of her business. I carefully selected locations that complemented Amy’s work, using natural light to capture her in a way that felt both authentic and professional.

During the shoots, my goal was to make Amy feel completely at ease, allowing her natural confidence to shine through in each image. Together, we created a bank of beautiful, cohesive photos that she could use across her website, social media, and other marketing materials. The results were images that not only looked professional but also captured the exact feel Amy was after—images that reflected the quality and values of her brand.

“In such a busy marketplace, defining my brand is essential. Emma’s work has helped me feel more confident in my online presence. I always get compliments on my website and brand photos—they really speak to my client base. It’s such a relief to have professional, consistent imagery that reflects my values.”

 

My Favourite Shots

1. Practising Pilates outside

This image of Amy practising Pilates outdoors, surrounded by greenery and nature with the peaceful backdrop of a lake, is a beautiful representation of her connection to the natural world. It highlights the calming, restorative aspect of her work and showcases how movement can be a source of grounding energy. The serene outdoor setting also reflects her philosophy of integrating nature into her practice, which aligns with the holistic wellness journey she guides her clients on.

I used the surrounding trees and greenery to frame Amy within the shot, ensuring that she was the main point of focus. The clean lines of the decking ensure there are no distractions, making Amy the hero (or heroine!) of the shot.

A female practises Pilates by the side of a lake during her brand shoot.

 

2. Indoor Pilates shot

The indoor image of Amy practising Pilates adds a touch of elegance and uniqueness to her brand shoot. It’s an intimate space that feels both luxurious and comfortable, offering a contrast to the natural outdoor scene, while still embodying the warmth and authenticity of Amy’s brand. It hints at a wellness retreat or a festival, which may appeal to a particular demographic. This image demonstrates her versatility as a coach and the different environments in which she can create a sense of balance and strength.

 

Master Pilates Practitioner Amy Cook demonstrates pilates moves to strengthen your body during her pilates brand shoot.

3. Lifestyle Headshot

This natural lifestyle portrait beautifully captures Amy’s warmth, approachability, and passion for what she does. The light pouring in from the side gives her eyes a sparkle, enabling the viewer to make a connection with Amy. It feels personal and inviting, drawing potential clients in and showcasing the genuine connection she fosters with those she works with.

Master Pilates Practitioner Amy Cook sits at a wooden table and smiles at the camera during her pilates brand shoot.

The Impact on Amy’s Brand

Since updating her brand visuals, Amy has seen a significant transformation in her online presence. She has experienced increased traffic to her website, along with a noticeable rise in online enquiries that have converted into sales. With her new branding, she now feels that her website and social media truly reflect the quality of her services, which has helped her attract more aligned clients.

One standout result is that Amy gained over 300 new Instagram followers since our last shoot, and her engagement continues to grow. She’s found that the new visuals have made her stand out in a crowded market, allowing her brand to connect with potential clients at a much deeper level. Her images open the door for clients to get to know Amy and discover whether she is the right person to help them. Amy now feels much more confident in showcasing her business online, knowing that her visuals are in line with her experience and the professionalism of what she has to offer.

 

Ready to elevate your own brand with stunning, professional images which feel like you? Whether you’re a wellness expert or a small business owner, a tailored branding shoot can help you attract your ideal clients and showcase what makes you unique. Get in touch today to chat about how we can create images that tell your story

 

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