Client Spotlight: Amy Cooke – The Power of Press Coverage for Small Businesses

I’m over the moon to share that my client, Amy Cooke, an experienced Sports Movement Coach and Master Pilates Practitioner, has been featured in the Stroud Times! As a Cotswold personal branding photographer, I’m passionate about helping ambitious women like Amy share their stories and build their businesses using the power of press coverage.

Master Pilates Practitioner Amy Cook demonstrates pilates moves to strengthen your body

Amy’s work in pelvic health is inspiring, and I’m happy to have captured her essence through my photography, and it’s wonderful to see her recognised.

In celebrating Amy’s brilliant achievements I also want to talk about why this kind of press coverage is so crucial for small businesses, especially those led by women.

Why Press Coverage Matters for Small Businesses

In today’s noisy marketplace, getting your business featured in the media can be a game-changer. Press coverage not only elevates your brand’s visibility but also establishes you as an expert in your field. It’s a powerful way to build credibility, reach a wider audience, and attract new clients.

For Amy, being featured in Stroud Times isn’t just about sharing her story—it’s about reaching more women who could benefit from her services. The article amplifies her voice, allowing her to connect with people who might not have found her otherwise. This is the kind of exposure that can really help push a small business beyond its usual reach.

Master Pilates Practitioner Amy Cook take a break from pilates and smiles at the camera

How You Can Get Media Coverage for Your Business

If you’re a small business owner, especially one who’s passionate about what you do, seeking out media opportunities and increasing your visibility should be a priority. Here are a few tips to get started:

  1. Tell Your Story: Journalists and editors love unique, compelling stories. Think about what makes your business stand out and how you’re making an impact. Amy’s work in women’s health is a perfect example of a story that resonates.
  2. Build Relationships: Connect with local reporters, bloggers, and influencers who cover your industry. Engage with their content, share your expertise, and don’t be afraid to pitch them your story.
  3. For an example of how to engage with journalists, read this blog post where I share the steps I recently took which led to media coverage for me.
  4. Showcase Your Work: High-quality visuals, like professional photography, can make your story more appealing to the media. A great photo can capture the essence of your brand and draw readers in. (I might be a little biased, but it’s true!)
  5. Be Persistent: Don’t be discouraged if you don’t get picked up right away. Keep refining your pitch, stay active on social media, and continue to build your brand’s presence.

 

Master Pilates Practitioner Amy Cook sits at a wooden table and smiles at the camera

Celebrating Amy’s Success

Amy’s feature in the Stroud Times is a fantastic example of how press coverage can shine a light on the amazing work being done by small business owners. I’m so proud to have played a part in telling her story through my photography.

If you want to learn more about Amy Cooke and her transformative approach to pelvic health, you can read the full article here. You can learn more about Amy’s services at amycookemovement.com.

To all the women entrepreneurs out there—your story deserves to be told. Whether through press coverage, social media, or your website, make sure your voice is heard. And if you ever need someone to help capture the essence of your brand through photography, you know where to find me.

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